Advancing women in communications,

together

Advancing women in communications,

together

Are you tired of feeling like you’re the only one who truly understands the impact communications can have at your workplace?

Like you’re juggling contradicting expectations of how others think you should do your job?

If only you were given the space and support to lead and achieve maximum results; right?

You are not alone.

Now, imagine a community where you could show up as you are and be real and vulnerable.

A space to collaborate with women in your field who get it.

One where you could experience collaboration without competition.

A place to receive support and work through challenges without fear of judgment.

One where you learned how to advocate for change in Communications at your company.

What if I told you it exists? (Because it does.)

It’s time to rewrite that narrative and refine what it means to

be a woman leader in communications

Welcome to Raise the Tide, a high-level, intimate group of women focused on evolving the landscape of Communications for female leaders, and ourselves in the process.

This isn’t your grandfather’s networking group. Low-touch and light-impact over lunch is not us.

Instead, we designed a program for women to foster deep connections and grow their careers alongside each other in this misunderstood and oversimplified field of communications.

The program includes: coaching, professional development, meaningful community, and mentorship, all in one program with a one-year minimum commitment.

Raise the Tide is “all the things!” because it takes all components of the program to help crew members elevate in their careers and in turn, elevate our field.

“Raise the Tide is the best professional development experience I’ve had in my 20-year career … I am eternally grateful for this experience and meeting my people"

It’s about more than ensuring an invitation to the table to discuss important business decisions. It’s about establishing that your presence should be expected because your input is needed.

That’s why I created Raise the Tide™—to focus on building genuine connections that elevate, celebrate, and support each other in our careers and raise the tide for all women in communications. A rising tide raises all ships – we’re not the ships – together, we’re the force of the tide.

We’re Doing More Than Making Waves in Communications

We’re creating a freaking tsunami.

At Raise the Tide, we refuse to sit back and stay quiet. Instead, we seek change.

The best part? We’re not here to change you. We’re here to change the corporate structures and systems that put you in a corner.

After all, companies shouldn’t be focused on editing women to allow them to lead. They should be focused on empowering us to edit business decisions as Communications department leaders.

That’s why we invite women to stand up for themselves—and each other—by empowering them to take up the space they deserve and encouraging them to own their confidence and embrace the leaders they are.

“This is the sisterhood I never knew I needed, but I’m so grateful I have.”

A Rising Tide Raises All Ships

By raising each other, we create a community of support that will become the tide that will raise the ships for women in our industry.

“During the Raise the Tide (RTT) goal-setting process, I set a goal around expanding my role. Tara coached me through a self-advocacy tour [...] and I was recognized with a promotion within just a few months. I’m convinced that the timing of this promotion was the direct result of self-advocacy, focused on showcasing the benefits to the company if my role were to be expanded. Tara and the RTT program provided the structure, coaching and community I needed to push me into that next step!”

“Tara and the women of Raise the Tide have been the boost I didn’t know my career needed. I feel seen, heard, empowered, and relentlessly supported, and I’m a better leader and comms pro because of this group.”

“I have to say this program is transformative in how I see myself as a leader—because I am a solid leader—and [it] provided the confidence I need to ask for more"

“Having a group of women who understand the complexities of Internal Communications and can be a sounding board for topics has been a game changer. The knowledge share that happens day-to-day has left me feeling more confident in my role, ready to move our team forward in a more strategic capacity despite the obstacles that may arise.”

“Leading in Comms can be both fulfilling and isolating[...] I'm so thankful I found Raise the Tide when I did. It's helped me find the support I need with new confidence. We swap stories, share advice, and celebrate victories only Comms pros can appreciate and understand. The best part? There's no competitive undercurrent in this group like I've found in other places. Everyone genuinely wants each other to succeed and feel supported. ”

Part coaching and mentorship, part professional development, and part community

it’s everything you need to rise up in your career.

Coaching & Mentorship

Join us for monthly cohort calls, ongoing support, one-on-one calls with Tara, and more where we can ask questions, work through challenges, and celebrate wins.

Community

Become part of an elite group of female leaders making waves in the world of corporate communications.

Clarity

Find clarity around your goals and establish clear strategy and action steps to help you achieve them.

Collaboration

Use the group as a sounding board, getting advice and feedback as you work through your career goals and challenges at work.

Celebration

Come together to celebrate wins, acknowledging the work we are doing in our careers and the tsunami of change we are creating in our field.

I am Tara

and, yup, I’ve been there

There’s one thing I’ll never forget from working in corporate communications: It seemed the higher I climbed, the more I questioned my confidence. (Ironic, right?)

I was constantly being given confusing (and unsolicited) feedback; I was told I needed to work on executive presence and authority, but be likable at the same time. I shouldn’t be too abrasive, but definitely not too nice. I was expected to do my job yet wasn’t given the resources to do so to maximum effect. I found myself in a constant double-blind. Damned if I did, damned if I didn’t.

If I advocated with authority, I’d risk being unlikable. If I was more likable, I could be perceived as a pushover.

What was I to do? I knew the advice all came from a good place, but it was designed to focus on what a leader “should” look or sound like based on who had been corporate leaders in the past—white men. And I wasn’t there to live in the past.

That’s when it hit me. I would never make the impact I wanted if I were forced to fit into a male-shaped mold of a leader. So I stopped.

Raise the Tide is my way of inviting you to stop too.

The truth is, you don’t need to “lead like a man.” It’s time you feel empowered to lead like yourself. Because that is inclusion. That is the future for women in Corporate Communications.